Monday, October 12, 2009
Believe In The Stream
Team president Larry Miller discussed on Courtside Monday the plan to stream games live online this season (thanks to MB for the podcast link of Miller's comments). Everything goes as planned, and the Trail Blazer will be the first team in the NBA make at least part of the season available to audiences via the internet. The goal: to stream every possible Trail Blazers game by New Year’s 2010. Who knows what could come of this?
Online streaming is something the team and the league have been working on for some time. Trail Blazers fans have been asking for some way, any way, to see their team play, regardless of circumstance. Live streaming via the internet is the best way to make that happen.
The possibility of individual teams live streaming games became a legitimate prospect this summer when the NBA signed off on the idea, so it’s very likely this option will become the norm throughout the league, but we’re the first team to give it a go. We’ve been experimenting with live streaming, albeit in a much different format, for years, so maybe that’s one of the reason why we’re a bit more willing to get streaming up and running. Of course the fact that our games are not available, for whatever reason, to a large portion of our eager fan base is the ultimate incentive to getting games online. You’ve asked for it, now you’re going to get it.
At least in part. The initial plan is to stream all 15 KGW games this season. That’s the baseline. So if you’re living outside of the local broadcast area or you simply don’t have a television, 15 games will now be, as they say, a mouse click away.
As for the remaining games that are currently only showed on Comcast Sportsnet Northwest (Channel 37!), the news isn’t as concrete. The intention is to stream all of our games starting in 2010, which would mean that the new year would probably be a whole lot happier for many of you out there unable to follow the team, through legitimate means, with your own eyes. Hopefully we’ll get there soon. Fingers crossed.
There will be more specifics in the coming days, but there are a few details out there. There will be a fee or fees involved, but no word yet on what those might be. We have to pay to make these games available online and we’re serious about making Trail Blazers basketball a viable business. That’s pretty easy math.
With any luck we’ll get to the point where everyone who wants to watch the Trail Blazers, regardless of where they live or what mode of telecommunication delivery system they prefer, can do so. That’s the way it should be. And hopefully the more information you hear, the more you’ll like the option. And if not, let us know. I know you will.
UPDATE: I have a few extra details regarding who the stream will be available to. Looks as though the stream will be available in Oregon and parts of Washington. Streaming to those out-of-state and internationally falls under the NBA's jurisdiction.